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Dr. Anu George

Email : anug@vjcet.org
Ph: 9946472227
Dr. Anu George works as the Asst. Head of Department and Associate Professor at  Viswajyothi School of Management Studies, Vazhakulam since the inception of the Department in 2009. She completed her graduation from Nirmala College for Women, Coimbatore and MBA from GRG SMS, Bharatiyar University, Coimbatore. She went on to teach BBM students in Nirmala College for a period of two years. Her international
work  exposure was Team Leader, Cash Team of Compass Group, at the Zurich Airport, Switzerland. She went on to complete her Ph. D from University of Kerala in the area of Ecommerce and Online Shopping Behaviour. She was awarded the doctorate in the year 2012. She has  presented many papers in National and International Conferences and has won two best paper awards.  She has authored a book on Human
Resource management. She has chaired many conferences and Judges Inter college fests. Her areas of academic interest include     Management Concepts, Services Marketing, Business Communication and Human Resource Management. She has a
teaching Experience of 13 Years and an Industry Experience of 3 Years.
Educational Qualification
 P.hD ( Management) (University of Kerala) (2012)
 MBA (Bharatiyar University, Coimbatore)(1996)
 B.Com (Bharatiyar University, Coimbatore)(1994)
Work Experience
Academics
 1996-1998: Lecturer, Department of Management Studies, Nirmala College,Coimbatore
 2009-2014: Assistant Professor, Department of Management Studies,Viswajyothi College of Engineering and Technology, Vazhakulam
 2014-2019: Associate Professor, Department of Management Studies,Viswajyothi College of Engineering and Technology, Vazhakulam
 Assistant HOD, Department of Management Studies
Industry
 2004- 2006 Team Leader, Compass Group, Zurich, Switzerland
Areas of Interest
 Services Marketing, Business Communication, Human Resources Management,Retail Marketing.
Publications
1. Anu George, ’Growing Faster Than Growth: Smartphones and Mobile Apps”
UGC Sponsored National Seminar on Riveting Opportunities in Emerging
Sectors of Indian Economy
2. Anu George, ‘Antecedents to online customer satisfaction: investigating linkages between website quality, merchandise quality, security and customer services’ at a National Conference on Innovation and Entrepreneurship
3. Anu George, ’A study on intentions based on the theory of purchase behavior at a National Conference on Global Trends and Management, Aditya Institute of Technology, Coimbatore
4. Anu George, ’ Online purchase intentions – a study on Antecedents variables ,Emerging Trends in Global Business (ISBN 978- 93-81537-00-8)

5. Anu George, ’Antioxidants in Palm Oil Viswajyothis Journal of Research Vol 1.
6. Anu George, ’The Online shopping model – the precursor to online shopping, International Journal of Engineering Technology, Management and Applied
Sciences (ISSN – 2349-4476)
7. Anu George, ’Retailing Trends Impacting Business at a National Conference Retailing Emerging Trends and Challenges (ISBN – 978-93-84161-70-5)
8. Anu George, ’ Chronicling Retailing: From Bricks format to Digital Divide M-tailing. National Conference on Emerging Vistas of Engineering and Management,
9. Anu George, ’Online Purchase Intentions Emerging Trends in Global Business 1st Edition (ISBN : 978-93-81537-00-8)
10. Anu George,’ the Whys of Buying” at an International Conference – Nehru School of Management
11. Anu George, ’ Competency Building – A Case on mapping the skills of an Entrepreneur , at an International Conference on HRD-Human Capital and Competency Building (ICHRD) organised by DDU KAUSHAL KENDRA, CUSAT
12. Anu George, ‘Changing pedagogical methods leveraging digital technology in management education’ . Research Compendium "Personnel Today "themed on
" Technology in Human Resource Function leading to Business Sustainability, January 2021
Conferences/ Awards won
 Attended and presented a paper on ‘A study on intentions based on the theory of purchase behavior” at a National Conference on Global Trends and Management, June 2010, organized by RVS Institute of Management and won
the BEST PAPER AWARD
 Attended and presented a paper on ‘Antecedents to online customer satisfaction: investigating linkages between website quality, merchandise quality, security and customer services’ at a National Conference on Innovation and Entrepreneurship, PSGR Krishnammal College for Women, Coimbatore, April 2010 and won the BEST PAPER AWARD
Trainer\Resource person for Academic Programs
Resource Person for Business Research Methods, Al Ahzar College, Thodupuzha
 Chaired a session in the “National Conference on “E-Business Integration” on 06.10.15 in PSGR Krishnammal College for Women, Coimbatore
Faculty Development Programs Attended
 Attended one day workshop on KTU at Trivandrum June 2016, Faculty
Development Programme
 Attended a one day workshop at Toc H School of Business on Business Research Methods October 2016
 Short Term Training Program (STTP) on ‘Neuroscience of Learning in Digitized Learning Environment’ under AICTE’s Quality Improvement Scheme, conducted online by SCMS Cochin School of Business, Kerala from 14th to 19th September 2020.

 Introduction to International Criminal Law, Case Western Reserve University Coursera
Professional Society Memberships
 AIMA Annual Member

Other responsibilities
 Assistant HOD
 Academic Calendar Planning
 Faculty in Charge of Website
 Faculty in Charge of Conferences and Workshops
 Department Coordinator – KTU
 Department Coordinator – ISO
 Department Coordinator – NBA until 2016
 Staff Editor Communique – March, April, May Issues 2016
 Staff Editor – B Scan, Management Journal of VSMS
 Staff in Charge of Library until Jan 30, 2016
 Admission Management Committee member- Conducted and ranked students for MBA Admissions
 Class Committee Member
 Exam Monitoring Cell – Convenor
 Anti Ragging Squad – Member
 Judge at events in Drisya, Bodhi